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|Amway India plans to expand online sales|
Direct selling firm Amway India is strengthening digital infrastructure with an eye to cash in on the fast growing e commerce in the country for which it plans to spend up to USD 5 million in the next three to five years, according to a top company official. The firm which introduced its new Nutrilite Traditional Herbs Range in India in January this year is also targeting the herbal nutraceutical supplements range to become a Rs 500-crore brand in the next three to five years. In the last ten years Amway has invested close to about USD 10 million on our own website. We have also developed our own mobile app and again in the next three to five years we will further invest another USD 3-5 million Amway India CEO Anshu Budhraja In 2017 Amway India total sales were at Rs 1785 crore. It is targeting to cross Rs 2000 crore mark this year. The company is completing 20 years of operations in India this year. When asked if Amway would also look to sell through other online market p
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